Junior SEM Specialist

Job Details Job Title: Junior SEM Specialist Location: Manila Reporting to: SEM Team Leader or SEM Manager and/or Market Manager Main Interactions: Commercial Content Managers, Market Managers Job Summary Given a spending budget, the Junior SEM Specialist is responsible for defining, implementing, monitoring and adjusting online Search Engine Marketing campaigns for a specific product in a specific market (s), in order to get traffic from SEs, generate revenues and maximize profit margins for partner networks and/or GoAdv properties. Responsibilities • Define SEM campaign strategy in order to optimize results based on specific budgets and objectives; • Write and test ad copy to ensure optimum click-through rates and select keywords for SEM campaigns on Google, Yahoo, MSN and other PPC ad programs; • Use conversion and ROI tracking systems for PPC campaigns; • Utilize campaign management tools and data modeling to maximize PPC campaign performance; • Monitor campaign results, analyze and optimize key metrics such as CPCs, EPCs, CTRs, Profit Margins and ROI • Provide daily reports to management on campaign status/performance and make recommendations in order to increase campaign effectiveness • Use affiliation programs (Tradedoubler, Zanox, etc.) and direct deals implementations to support campaigns performance • Research and keep up to date with changes in the SEM industry and react accordingly Requirements • This is an Entry Level position, some previous experience in working with the internet will be a plus • Bachelor's degree, preferably in the field of Marketing, Business and/or Communication; • Excellent attention to detail and analytic mindset; • Ability to multi task in a deadline driven environment; • Good verbal and written communication skills; • Good organizational skills and ability to manage several simultaneous projects; • Operational knowledge of Office productivity software and advanced knowledge of Excel; • Interest in performing web statistics analysis and the use tools such as Google Analytics; • Must be fluent in English and possibly at least one other market language (Cantonese, Japanese, Korean - urgent) (French, Italian, Spanish, German, Ducth - for pooling) and able to perform SEM campaign in those languages • Must have a strong interest in online advertising and in SEM in particular Interested applicants may Apply Online by Clicking on the Quick Apply button below

Career Level Middle Qualifications Bachelors Degree Yr(s) Exp 1 year(s) Job Category Information Technology (I.T.) - Business Analyst, Information Technology (I.T.) - IT Project Management, Marketing / Public Relations - Marketing - Marketing Communication State Overseas Salary Not Specified / Negotiable Job Type Full Time, Permanent