Senior SEM Specialist

Job Details Job Title: Senior SEM Specialist Location: Manila Reporting to: SEM Team Leader or SEM Manager and/or Market Manager Main Interactions: Commercial Content Managers, Market Managers Job Summary Given a spending budget, the Senior SEM Specialist is responsible for defining, implementing, monitoring and adjusting online Search Engine Marketing campaigns for a specific product in a specific market(s), in order to get traffic from SEs, generate revenues and maximize profit margins for partner networks and/or properties. Responsibilities • Define SEM campaign strategy in order to optimize results based on specific budgets and objectives; • Write and test ad copy to ensure optimum click-through rates and select keywords for SEM campaigns on Google, Yahoo, MSN and other PPC ad campaigns; • Use conversion and ROI tracking systems for PPC campaigns; • Utilize campaign management tools and data modeling to maximize PPC campaign performance; • Monitor campaign results, analyze and optimize key metrics such as CPCs, EPCs, CTRs, Profit Margins and ROI • Provide daily reports to management on campaign status/performance and make recommendations in order to increase campaign effectiveness • Use affiliation programs (Tradedoubler, Zanox, etc.) and direct deals implementations to support campaigns performance • Research and keep up to date with changes in the SEM industry and react accordingly Requirements • Over 3 years of experience in internet marketing roles, specifically SEM • Solid and consistent track record in managing PPC campaigns using Google Adwords, YSM, MSN • Advanced knowledge of Affiliation Platforms (Tradedoubler, Zanox, Affilinet) • Bachelor’s degree, preferably in the field of Marketing, Business and/or Communication; • Outstanding attention to detail and analytic mindset; • Abiliity to multi task in a deadline driven environment; • Excellent verbal and written communication skills; • Excellent organizational skills and ability to manage several simultaneous projects; • Solid operational knowledge of Office productivity software and advanced knowledge of Excel; • Master advanced web statistics analysis and the usage of tools such as Google Analytics; • Must be fluent in English and the local market language (Cantonese, Japanese, Korean - urgent) (French, Italian, Spanish, German, Ducth - for pooling) and able to perform SEM campaign in those languages with an extensive knowledge of the local market • Nice to have additional skills such as SEO techniques, websites conversion enhancement and landing page strategies, websites usability concepts • Have strong interest in online advertising (SEM) Interested applicants may Apply Online by Clicking on the Quick Apply button below

Career Level Middle Qualifications Bachelors Degree Yr(s) Exp 3 year(s) Job Category Information Technology (I.T.) - Business Analyst, Information Technology (I.T.) - IT Project Management, Marketing / Public Relations - Marketing - Marketing Communication State Overseas Salary Not Specified / Negotiable Job Type Full Time, Permanent