Does Your Remodeling Or Construction Company Have the Right Website Name?

If you already have a website and running then perhaps you should consider the effectiveness of its name. You need to have a name that works to promote your business. You want people to instantly remember your site's address.

Declare your trade

It needs to convey the line of work that you are in. If you are a roofer, painter, remodeler or general contractor you need to communicate this fact in your web address.

Be precise

It's important to keep it short and simple. Do not have a web site address that is 30 characters long and cumbersome to type out. Don't have one that contains words that people frequently misspell, find hard to pronounce, or have trouble saying. This includes your company's name. A good example of what not to do: johndoescustomcabinetryandtrim.com

Location

If possible include your location. People will remember a common local place better if you pair it with your business. Here are a few examples: SeattleCounters.com or LAXRemodeling.com

If you somehow incorporate your first or last name into your business then you need to take it with a grain of salt. Historically, last names were used in business as a means to establish a trustful identity with consumers. Although it still holds true, these days that is not so much the case. Companies that include the words "& Sons" should also be aware that today's consumers don't necessarily care about the reputation you may feel your family name holds. Don't allow personal pride to interfere with growing your business.

Another solution if you have a company name that is too cumbersome for a web address is to abbreviate it. Use initials to truncate the family names. Truncate words like construction into "const" or "construct" (avoid using the "con"). Turn remodeling into "remod" or even "rehab".

Don't feel that you have to use your company's name as a web address. Instead use your company's web address to promote your company. When someone types out your web address to perhaps see your site or to send you an email and it's cumbersome, they are probably thinking "who the heck thought this was a good idea" instead of thinking "oh, that's an easy one to remember".

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