The economy is down. Make the most of it, by reading the signs. Call it economic uncertainty. Call it a full blown recession. Call it whatever? Call it opportunity comes-a-knocking, especially for those companies with vision, a remarkable message and the desire to grow.
When the business winds blow south and everybody gets tight with marketing, advertising and selling, what does your company do? Hunker down, cut to the bone, hope and pray you'll ride it out? That's your cue to step in and step up, snatching your competitors clients. Slow and steady isn't going to win this race. Neither is short-term business think.
There is a massive amount of research to support this kind of thinking, the kind of thinking. A McGraw-Hill study of 600 companies showed that those who cut advertising during the recession of the early 80's, saw sales increase by 19% between 1980 and 1985. Companies that continued to advertise, market and connect during the recession had sales increases of 275% during the same period. That's right, a whooping 275% increase. Now what are you going to do?
You can define advertising and marketing as print, search optimization, broadcast, online, radio, blast email, whatever - companies that maintain or increased their marketing and advertising during economic downturns, typically do better than those who - DON'T.
Think about it. When your competitors decide to hide in the woodshed, it's time for you go for the remarkable connection and win the competition. Because if you decide to hide out along with them, you're going to suffer, right along side them.
If you decide to wait it out, there is one thing you can depend on - companies that wait during the downturn, spend more money over a longer period of time just to get even.
Source: http://EzineArticles.com/?expert=Michael_S_OGrady
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